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Higher National Diploma Marketing, HND (MKT)
Mode of Study: Full-time
Timetable: Day
Duration: 4 Semesters
Course Objectives:
The Higher National Diploma programme in Marketing has an array of courses designed to produce middle-level management personnel with relevant knowledge for the solution of marketing problems in business and non-business organizations.  Specifically, diplomats of the programmes should be able to perform the following functions:

  1. Conduct product planning for manufacturing and service organizations
  2. Organize sales and distribution of goods and services
  3. Carry out effective sales and advertising
  4. Market financial services in banks, insurance, and stock-broking firms
  5. Market communication and transport services in such firms as GSM companies
  6. Undertake marketing research and other similar functions
  7. Prepare sales report and other marketing functions.

Some diplomats are now products, sales, advertising, and marketing managers in many blue-chip companies and government establishments.  Some are seasoned politicians while many have set up their own business enterprises.  Some have even done postgraduate studies up to Masters Degree level.  A few with high academic ambition are on doctorate programmes in reputable universities in the country and abroad.